Location: Herzogenaurach
Role: Project manager / team lead

Program and roadmap for continuous development and improvement of product presentation online by running test methods with the aim of maximizing cost-benefit ratios for a global sporting goods manufacturer

Main tasks:

• Program management, planning and organization
• Define approaches to standardize product presentation online across all sales channels
• Definition of test scenarios and hypotheses based on comprehensive data analysis
• Ensure test capacities and -resources
• Business review of test results
• Transfer of the results to regular live operation

Results:

• Successful implementation of the tests scheduled
• Improvement and standardization of product presentation online